Indierect is a record label featuring music by Austin bands The White White Lights, Belaire, Lomita, and The Arm among others. We're a tiny operation doing our best to support the amazingly talented musicians and friends whose bands we love. We've also participated in Echotone, a feature-length music documentary about Austin's independent music scene.
Indierect is operated as a not-for-profit music organization by Austin-based design and content production company City On Fire. The goal is to help a few of our favorite artists with marketing, booking, and distribution while working with them closely to strike a balance between art, commerce, and sustainability.